Author: Wang Shaoqiang    Publisher: Promo Press / Hoaki

At some point in the life of a company comes a time when its logo needs to be redesigned. The reasons can vary: the logo may already be or look outdated, or it may be necessary to adapt it to a digital environment that did not exist when it was created, or perhaps another element must be incorporated, or the company is diversifying and the logo must reflect that change. When that time comes, it is important to take into account several factors so as not to lose the essence of the brand, ensuring the public continues to recognize it. This book presents some of the best examples of logo redesigns and provides valuable information on how designers have arrived at their particular solution

Bind: hardback

Pages: 240

Dimensions: 210 x 285 mm

Publication Date: 07-01-2021

Availability Date: 30-04-2021

Tags: January / February 2021   Design (Art / Graphics)