A successful layout will captivate the target audience immediately.How to make a successful design that attracts consumers? You will find answers in this book. This book equips readers with a good grounding of layout design principles, including proximity, alignment,repetition,contrast,etc. It also features a range of outstanding layout design cases with visual guide map, giving a wide perspective on the methods of layout design.

Bind: hardback

Pages: 256

Dimensions: 215 x 280 mm

Publication Date: 25-10-2019

The art of folding is traditionally seen purely in terms of ori- gami and structures in paper, today it is used in many creative fields: design, architecture, industry, furniture, clothes, jew- els... These new domains are accompanied by a wide range of media and materials: cardboard, textile, metal, plastic... They all finally give in to the infinite resources of folding. This widely illustrated book, built around portraits and inter- views with creators which present their vision of the art of folding and its applications in their various productions, is an overview of these new and promising formal investigations. In this volume architect and origami expert Jean-Charles Trebbi cooperates with the architecture partners Guillaume Bounoure and Chloe Genevaux, who specialized in experi- mental applications of folding techniques with new materials. The book includes ten folding templates.

Bind: paperback

Pages: 176

Dimensions: 220 x 240 mm

Publication Date: 28-02-2020

This comprehensive textbook constitutes an essential tool for students and professionals who want to work in the field of visual merchandising in retail, a discipline which combines the principles of marketing, creativity and design. It covers all aspects of the profession, from window display to in-store areas, and all kinds of stores, from small outlets, pop-up shops and concept stores, to shopping malls, flagship shops and department stores. Aspects such as lighting, colour, interior architecture and different display styles, by means of classic approaches as well as the most avant-garde developments are widely referenced and explained in this publication, through many examples from around the world. This reference guide will help fashion related merchandising and design students and visual merchandisers to plan the best strategies to get the consumer's attention. It includes basic sales psychology aspects and describes the different job opportunities there are for visual merchandisers.

Bind: paperback

Pages: 240

Dimensions: 208 x 294 mm

Publication Date: 20-01-2020

Typeface is one of the greatest designs, enjoying a supreme reputation in graphic communication. For every graphic designer, typeface design and application is an everlasting pursuit. This book strives to display and interpret typeface designs along with interviews with various designers. To elaborate the development and application of typeface, this book has invited designers, including Aaron Nieh and Zhihong Wang from Taiwan, Panos Vassiliou from Greece, Rodrigo Saiani from Brazil, Benoit Bodhuin from France and so forth, to share their insights into typeface.

Bind: hardback

Pages: 224

Dimensions: 215 x 280 mm

Publication Date: 20-12-2019

Color psychology shows that color has great influence on our mind, which has been widely applied in product packaging and achieved great success in boosting sales. This book exemplifies the critical roles that color plays in branding and marketing, and introduces the basics of color theory. Meanwhile, with useful charts of rich color schemes, the book shows the unlimited possibilities in creating effective packaging colors for different products, which is further examined by a selection of outstanding package designs from around the world.

Bind: paperback

Pages: 256

Dimensions: 215 x 280 mm

Publication Date: 20-12-2019

This book brings readers detailed instructions of tools and paper, and practice techniques for paper quilling. Providing 25 examples of elegant and exquisite style, from potted plants to flowers, Yi Xin, an experienced quilling teacher tells you how to make the wonderful quilled artworks step-by-step. Also, you can make fewer detours with the rich pictures and explanations of the needed length of strips. The outline drawings in the book are provided for reference and further exploration in designs.

Bind: paperback

Pages: 240

Dimensions: 200 x 270 mm

Publication Date: 20-12-2019

My name is Adela Silvestre, but as soon as the Instagram homepage welcomes me I’m magically transformed into The Mint Feather, a crafter who loves scrapbooking, Home Decor and product photography. There, I explore all kinds of handicrafts or fields of art. I can think of I absolutely go crazy for wood and cardboard techniques. The noise of my electric screwdriver is my white noise. Collage making is my favorite art expression and decorating my house is my personal therapy. Without a doubt, what I most enjoy is looking at random objects and thinking how I can transform them into something completely different and creative. Are you joining the party?

Bind: hardback

Pages: 108

Dimensions: 170 x 230 mm

Publication Date: 15-11-2019

Also termed 3-D collage, shadow boxes, or assemblage, this compelling art form is based on how you choose and arrange items in a "box" (term used loosely!) to create a visual message. With 30 intriguing projects of varied complexity, this complete guide teaches techniques for arranging, organizing, mounting, and creating narratives. The boxes use easily available items like cigar boxes, unusual packaging containers, or mint tins. The form's history is covered too, including the curiosity cabinets of Renaissance Europe, the found-object assemblage boxes created in the 20th century by Joseph Cornell, and the works artists create today. You'll find examples that teach arrangement, grouping, and assembly, and a 40-page inspirational gallery of works by expert artists.

Bind: hardback

Pages: 176

Dimensions: 223 x 263 mm

Publication Date: 29-11-2019

More than 230 film color processes have been devised in the course of film history, often in connection with photography. Both mediums institutionalized the techniques of hand and stencil coloring as well as toning. Printing methods such as the Pinatype or Technicolor, and screen processes like the Autochrome or Dufaycolor were initially developed in the context of still photography before being used in motion pictures in the 1920s. This publication highlights material aspects of color in photography and film, while also investigating the relationship of historical film colors and present-day photography. Alongside film stills from the likes of Godard and Lynch, works by contemporary photographers and artists―Dunja Evers, Raphael Hefti, Alexandra Navratil and others―reflect on technological and culture-theoretical aspects of the material of color. Thematic clusters focus on aesthetic and technological parallels, including fashion and identity, abstraction and experiment, politics, exoticism and travel.

Bind: paperback

Pages: 120

Dimensions: 165 x 240 mm

Publication Date: 22-11-2019

Color has multiple functions that differ from those of other design elements as shape, texture and form as it is able to awake multiple feelings and emotions to audiences in communication. Each of the international case studies included in the book demonstrates the importance of a thoughtful application of color.

Bind: paperback

Pages: 240

Dimensions: 21 x 285 mm

Publication Date: 22-11-2019