Business (63)

Copy Paste

ISBN: 9789995933197

Author: Joe la Pompe    Publisher: Gestalten

Books about advertising are, more often than not, supposed to act as sources of inspiration. Copy Paste daringly takes the opposite tack. It is not that the ho...


Books about advertising are, more often than not, supposed to act as sources of inspiration. Copy Paste daringly takes the opposite tack. It is not that the hoards of adverts compiled here are lacking in artistic merit. Au Contraire! The showcased advertisements have been presented at major industry conferences and have won prestigious awards. Another common trait among the campaigns that Copy Paste presents is that all of them are reproductions. Whether that is the result of deliberate plagiarism or unlucky coincidence remains an open question. Copy Paste provides the images and allows the reader to make the judgment call. A visual lesson in originality: selected campaigns possess unique hashtags that allow readers to interact with Joe la Pompe’s extensive research, cast their opinion online, and make their own judgements. Copy Paste, Joe la Pompe’s third book, campaigns for more creativity. Through over six hundred ad campaigns featuring under three hundred original concepts, the volume begs the question: coincidence, phenomenon, or shameless plagiarism? To decide, you will have to read it – at least twice. For nearly 20 years, Joe la Pompe has pursued a passion for uncovering identical adverts that flaunt identical ideas and concepts, but that originate from different countries and periods. Joe la Pompe brings them face to face in the most simple and possible striking way. Working undercover with the help of his iconic mask, today, he is the world’s best known “copycat hunter”. The French blogger is followed by advertisers from around the world who love his revelations though their admiration may swiftly change to bitterness once he catches them.


Bind: hardback


Pages: 228


Dimensions: 240 x 300 mm


Publication Date: 20-09-2016


$120.00
Constant Radical: The Life and Times of Sue Bradford

ISBN: 9780994136008

Author: Jenny Chamberlain    Publisher: Fraser Books

Sue Bradford is half American and sixth generation Kiwi on her father’s side -- her European missionary genes date from 1820s Northland. Despite her grassroot...


Sue Bradford is half American and sixth generation Kiwi on her father’s side -- her European missionary genes date from 1820s Northland. Despite her grassroots New Zild twang, she was raised in Auckland by middle class, bohemian intellectuals and survived a childhood made difficult by her brilliant but domineering father. Fast forward through the tumultuous Vietnam War protest era, the 1981 Springbok Tour and 16 years in the invisible community sector where she became, with husband Bill, a loud voice and a highly effective organiser for society’s marginalised, and Sue suddenly and unexpectedly found herself in Parliament. From December 1999, as a hardworking, and much admired Green MP she managed a hefty portfolio and succeeded in getting three member’s bills into legislation, including her contentious bill to amend section 59 of the Crimes Act. Her mainstream political career ended, abruptly and disappointingly, five months after she lost the May 2009 Green Party co-leadership contest. Subsequently she achieved a PhD and transformed herself into Dr Sue Bradford -- activist and academic. Her readable thesis on the need for a major left wing think tank in Aotearoa has been downloaded in full almost 3,000 times and Economic and Social Research Aotearoa (ESRA), the infant left think tank she set up as a result, is growing lustily. Sue Bradford is still evolving but in terms of what matters most, her core social justice principles, she remains constant. -----------------Quotes from Review by Bronwyn Elsmore, Flaxroots Productions - "Jenny Chamberlain’s writing is fluent, polished, and definitely not dry to read.... It needed all those pages to give a full appreciation. Having read them, it leaves me wondering how one woman has fitted so much into her life. My respects to both the subject and the author".


Bind: paperback


Pages: 400


Dimensions: 170 x 240 x 25 mm


Publication Date: 03-07-2017


$39.50
Artisan Public Relations

ISBN: 9781935879299

Author: Paul Wagner    Publisher: Independent Publishers Group

Over the past twenty-five years, the world of artisan food and beverages has evolved from a few interesting point-of-sale items to huge sponsorships of everythi...


Over the past twenty-five years, the world of artisan food and beverages has evolved from a few interesting point-of-sale items to huge sponsorships of everything from the Academy Awards and NASCAR to breast cancer research and public television. It used to be that a nice press kit and a smiling face could usually get you some coverage. Now we see celebrity chefs, podcasts, and concert tour logistics have all become part of the package. Artisan food and beverage has become big business, and at least some of the public relations programs have grown up alongside the industry. But for most producers, the challenges still remain, as they do for all small businesses: you don't have the dollars to compete on a national scale, and your only hope for success in the world of public relations is to be more costs effective, more targeted, and smarter than their competition. From wine producers and brewers to bakers and breakfast bar makers, smart, effective, and focused are the bywords of success. Making sure that's how you approach your public relations effort is what this book is all about.


Bind: paperback


Pages: 240


Dimensions: 153 x 230 mm


Publication Date: 14-08-2017


$65.00
DUE > 31st Oct 2017
The Working Woman's Handbook

ISBN: 9783791383149

Author: Phoebe Lovatt    Publisher: Prestel Publishing

The Working Woman’s Handbook is a detailed, practical guide that covers the spectrum of establishing and growing a self-made career: from choosing a path and ...


The Working Woman’s Handbook is a detailed, practical guide that covers the spectrum of establishing and growing a self-made career: from choosing a path and finding clarity, to obtaining clients and setting up a workspace. Author Phoebe Lovatt offers tips for negotiating and setting rates, improving creative skills, and networking. Finally, she coaches readers on how to look after themselves through nutrition, exercise, and finding a balance between work and play. Along the way, she includes words of wisdom from other successful women such as Teen Vogue editor Elaine Welteroth, musician Neneh Cherry, and WAH Nails founder Sharmadean Reid; worksheets and goal-setting outlines; and specific, helpful “how-to” sections. This feisty, philosophical, and feminist-leaning book will help young women find happiness and professional fulfillment by following their dreams—and Phoebe’s hard-won advice.


Bind: hardback


Pages: 176


Dimensions: 130 x 190 mm


Publication Date: 04-09-2017


$49.99
New China Eyewitness

ISBN: 9781927145944

Author: Beattie & Bullen    Publisher: Canterbury University Press

‘New China Eyewitness’ is the fascinating account of the 1956 visit to the People’s Republic of China by a group of prominent New Zealanders – including...


‘New China Eyewitness’ is the fascinating account of the 1956 visit to the People’s Republic of China by a group of prominent New Zealanders – including Roger Duff, James Bertram, Evelyn Page, Angus Ross and Ormond Wilson – and of how Canterbury Museum came to acquire the largest collection of Chinese art in New Zealand. At the centre of the book is the eloquent diary kept by Canterbury Museum director Dr Roger Duff, detailing his efforts to bring to Christchurch the collection of antiquities gifted to the museum by long-time China resident, New Zealander Rewi Alley. Through Alley’s contacts with premier Zhou Enlai and Duff’s diplomatic skills they obtained the sanction of the Chinese government to circumvent its own export ban on antiquities and permit the gifting of seven crates of treasures to Christchurch. These objects were the basis for the museum’s Hall of Oriental Arts and their arrival led to a collections policy dedicated to Chinese art. Beautifully written and illustrated, ‘New China Eyewitness’ offers a rare glimpse of foreigners’ views of China during a period of rapid social, political and cultural change, and at a time of unusual political and cultural tolerance.


Bind: hardback


Pages: 176


Dimensions: 173 x 240 mm


Publication Date: 07-12-2017


Tags: November 2017   Business   Education   History   New Zealand
$59.99
Visual Journalism

ISBN: 9783899559194

Author: Javier Errea    Publisher: Gestalten

From election results to catastrophes to wars to scientific discoveries: the stream of data we are exposed to daily becomes ever more complicated. Infographics ...


From election results to catastrophes to wars to scientific discoveries: the stream of data we are exposed to daily becomes ever more complicated. Infographics help make sense of it, transforming difficult to grasp facts and figures into accessible visualizations. Print media are increasingly making successful use of them. Visual Journalism reveals the masters of this discipline and their finest works. The portraits of studios and individuals within this compendium illustrate how the world of infographics continues to evolve as it informs data and graphic trends. A visual revolution showcases the myriad possibilities of non-verbal communication.


Bind: hardback


Pages: 256


Dimensions: 245 x 330 mm


Publication Date: 10-11-2017


$150.00
Stay With Me

ISBN: 9781584235729

Author: Catherine Harvey    Publisher: Gingko Press

The past decade has seen an explosion in the number of boutique hotels the world over. Through clever branding and unique interiors, they capture our dreams and...


The past decade has seen an explosion in the number of boutique hotels the world over. Through clever branding and unique interiors, they capture our dreams and yearnings, providing refuge for vacationers and weary business travelers alike. No longer satisfied with the trappings of yesteryear, today’s visitors require more places that speak to their sense of self or aesthetic leanings. Stay With Me features some of the most brilliant brand strategies of recent years campaigns that integrate mission with material expression. Some of the hotels profiled evoke earlier century opulence, others a quiet minimalism. Both exhibit experiential differentiation through the interplay of design elements. Many house onsite eateries that will appeal to the most discerning foodies and provide even more opportunities for identity work. From creative “do not disturb”signs, to menus, wayfinding, stationery, bath product packaging and more, no potential canvas is overlooked. Includes the NoMad Hotel, Hotel Americano, The Standard High Line, Wythe Hotel, Palihouse Santa Monica, Hotel Lincoln, citizenM, Claridge’s, The Ampersand Hotel, The London Edition, Hotel Wiesler, Hotel Daniel Vienna, Mama Shelter, Casa Camper Berlin, Michelberger Hotel, Hotel the Exchange, The Student Hotel, The Thief, Hotel OMM, Ett Hem Stockholm, Scandic Grand Central, Lux Maldives, Bulgari Hotel, Nine Hours Hotel, Wanderlust Hotel, QT Hotel, Art Series Hotel Group, and The Oyster Inn.


Bind: hardback


Pages: 240


Dimensions: 217 x 280 mm


Publication Date: 01-09-2017


$95.00
PMBOK Guide Sixth Edition A Guide to the Project Management Body of Knowledge

ISBN: 9781628251845

Author: Project Management Institute    Publisher: Project Management Institute

The PMBOK® Guide–Sixth Edition – PMI's flagship publication has been updated to reflect the latest good practices in project management. New to the Sixth E...


The PMBOK® Guide–Sixth Edition – PMI's flagship publication has been updated to reflect the latest good practices in project management. New to the Sixth Edition, each knowledge area will contain a section entitled Approaches for Agile, Iterative and Adaptive Environments, describing how these practices integrate in project settings. It will also contain more emphasis on strategic and business knowledge—including discussion of project management business documents—and information on the PMI Talent Triangle™ and the essential skills for success in today's market.


Bind: paperback


Pages: 756


Publication Date: 30-09-2017


Tags: November 2017   Business
$170.00
How Successful Organizations Implement Change

ISBN: 9781628253863

Authors: Emad E Aziz, Wanda Curlee    Publisher: Project Management Institute

The only constant is change—especially in today's business environment. Increasing globalization and the rise of new markets and technologies are forcing comp...


The only constant is change—especially in today's business environment. Increasing globalization and the rise of new markets and technologies are forcing companies to compete in a more turbulent world than ever. To survive and thrive, organizations must be able to continuously evolve. Unfortunately, people tend to resist change. Uncertainty can be daunting, and people generally prefer to keep doing what they already know, avoiding unfamiliar situations, particularly in their work. The good news is that change can be managed using the same processes many organizations already use in their day-to-day project management activities. After all, every project results in some type of change to an organization. Building on the Project Management Institute's Managing Change in Organizations: A Practice Guide, and drawing on the project management expertise of a wide variety of authors, How Successful Organizations Implement Change explains the critical aspects of the change management process and outlines the methods that project, program, and portfolio managers can utilize to bring effective change in a complex and transient business context. For practitioners who are directly leading the change effort as well as those affected by it; for executives formulating strategies, even those managing operations; and for academics researching or teaching others about organizational change management, the examples provided in this book cover a broad range of industries and areas of business. How Successful Organizations Implement Change combines the change management knowledge of experts, academics, researchers, and practitioners with tools, processes, and templates, all of which make this volume a valuable resource, a must-have, for leaders of change in organizations.


Bind: paperback


Pages: 354


Dimensions: 217 x 280 mm


Publication Date: 01-01-2018


Tags: April 2018   Business
$100.00
Revenge of the Rich

ISBN: 9781927145975

Author: Austin Mitchell    Publisher: Canterbury University Press

In his down-to-earth and lively style, Mitchell, who experienced politics first-hand as a long-serving Labour MP for Grimsby, denounces the economic policy of t...


In his down-to-earth and lively style, Mitchell, who experienced politics first-hand as a long-serving Labour MP for Grimsby, denounces the economic policy of the last three decades as “a long march down Dead-End Street” – a neoliberal experiment that has benefitted the rich and eroded the “good society” with its welfare state and governments’ commitment to the betterment of the people. He charts the development of a neoliberal creed, market-driven and with governments devoted instead to efficiency, cost-cutting and austerity at the people’s expense, and draws parallels between Thatcherism in the United Kingdom, Rogernomics in New Zealand, and all that came after them. Mitchell observes how neoliberalism has failed to deliver on its promises, including that of the “trickle-down” effect, resulting in much greater inequality in both countries. Ultimately, he finds useful lessons in its failure and possible pointers to a fairer society for all.


Bind: paperback


Pages: 116


Dimensions: 210 x 270 mm


Publication Date: 01-06-2017


$25.00
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