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Color psychology shows that color has great influence on our mind, which has been widely applied in product packaging and achieved great success in boosting sal...
Color psychology shows that color has great influence on our mind, which has been widely applied in product packaging and achieved great success in boosting sales. This book exemplifies the critical roles that color plays in branding and marketing, and introduces the basics of color theory. Meanwhile, with useful charts of rich color schemes, the book shows the unlimited possibilities in creating effective packaging colors for different products, which is further examined by a selection of outstanding package designs from around the world.
Dimensions: 215 x 280 mm
Publication Date: 20-12-2019
A Business Revolution : The First Two Decades of National Business Review 1970-1991
In 1970, National Business Review, commenced publication. This innovative, under-resourced, but courageous fortnightly tabloid had a small initial impact, but w...
In 1970, National Business Review, commenced publication. This innovative, under-resourced, but courageous fortnightly tabloid had a small initial impact, but within five years was a major weekly publication. Grouped around it were other magazines, books, and newsletters. Launched by young entrepreneur Henry Newrick, it had editorial input from many of the young journalists of the 1960s. NBR became essential business reading while opening a new market to advertisers and setting new standards in journalism. This memoir, written by one of its founding writers (and the lawyer who fought off legal attacks for many years), is much more than just the story of NBR. It discusses major changes in New Zealand society, politics, the economy, and investigative journalism. It chronicles the way in which a few young New Zealanders with ambition but no money, grew an enterprise which attracted a succession of owners, gained millions in value, and led to its Fairfax-funded launch as a daily paper in1987 which lasting four years. The early lives of many who are now well-known included work for NBR. Its editors from Barrie Saunders, Reg Birchfield and Ian F.Grant, to Bob Edlin,Nevil Gibson, Colin James, Jim Eagles, and Warren Berryman set new standards for business reporting. The two decades end with the departure of the last of the innovators, the defeat of Fairfax’s bold plans, and its sale to a new owner. NBR returned to a weekly paper which lasted almost another 30 years in print and is still published online. The first two decades of publishing had many exciting times, all captured in this book. The Author: Hugh Rennie is a lawyer who was one of NBR’s initial editorial team, stepping aside for Barrie Saunders who became the first editor, but remaining involved to the end of the second decade. A Wellington lawyer and company director, and a writer, he has drawn on his own knowledge of the early years, the recollections of others, surviving company records, and private sources. Much of the information has not been published previously, and the book is extensively illustrated with contemporary material.
Dimensions: 170 x 240 mm
Publication Date: 30-10-2020
Brand New Brand
Witty, surprising, refined, and, above all, truly unforgettable. A compendium of the best new visual identities that stand out from the crowd in challenging tim...
Witty, surprising, refined, and, above all, truly unforgettable. A compendium of the best new visual identities that stand out from the crowd in challenging times. How can small businesses make huge impacts? If a picture speaks a thousand words, branding is the tool to shine in a sea of thousands of competitors. Brand New Brand presents the best branding for small, traditional businesses from the last years. Collecting the best in class examples, it shows how well-curated, holistic branding can take a butchers, bookstore, bakery or even a physiotherapist from one of the pile to one in a million. No matter if you’re launching a new venture or giving your business a makeover, creativity is your tool l to stand out.
Dimensions: 240 x 280 mm
Publication Date: 27-02-2021
Package Design Book 6
Wherever you shop, be it online or in a brick-and-mortar store, the first thing you notice about a product is its packaging. The quality of the packaging has a ...
Wherever you shop, be it online or in a brick-and-mortar store, the first thing you notice about a product is its packaging. The quality of the packaging has a significant influence on whether or not a customer decides to buy a product. In fact, packaging has become more important than ever in recent years: Unboxing videos are watched by millions of followers on social media platforms, college Packaging Design courses are full to bursting, more and more agencies are specializing in this area, and companies are investing ever greater sums of money in the outward appearance of their products. Packaging design has long since grown to become not just part of our everyday lives, but a powerful marketing tool as well. High-quality packaging can increase the value of an entire brand. With over 500 projects from more than 45 different countries, the sixth edition of TASCHEN's The Package Design Book celebrates the 14th anniversary of the Pentawards, one of the industry's most important international competitions. We will be casting our spotlight on all the winners from 2019 and 2020. With awards in six major categories - Beverages, Food, Body, Luxury, Other Markets, and Packaging Concepts - this spectacular and inspiring collection presents an array of unusual, intelligent and charming packaging concepts, demonstrating once again the importance of this design discipline.
Dimensions: 237 x 256 mm
Publication Date: 28-01-2021
Explore the magic of independent bookstores in this beautiful photographic journey across the world. Bookstores are treasure troves of knowledge and ideas, inva...
Explore the magic of independent bookstores in this beautiful photographic journey across the world. Bookstores are treasure troves of knowledge and ideas, invaluable for the imagination, and often reflect their owners’ personalities in ways internet behemoths could never recreate. In this book, photographer Horst A. Friedrichs opens the door to the world of bricks-and-mortar bookstores, showcasing their variety, quirkiness, and vitality with lavish photography. It celebrates the passion and commitment of the owners with interviews and anecdotes. Explore William Stout Books, a specialty store for architecture and art books in San Francisco, and Baldwin’s Book Barn in Pennsylvania, a 5-story bookstore housed in a dairy barn open since the mid-1940s. Discover Gay’s the Word, the UK’s first and only dedicated LGBTQI bookshop and Livraria Lello, whose art deco interior is a temple to reading in the middle of Porto, Portugal. Some of the featured bookstores specialize in a certain genre, some are massive with vaulted ceilings, some are tiny and filled to the brim with books, some are in historic buildings that evoke a different time and place, and some are brand new, hightech, architect-designed spaces. What all the bookstores have in common is that they are all dedicated to spreading the written word to their communities. This is an ideal book for anyone who loves to read, browse, or simply linger in the analog world of books and bookstores.
Dimensions: 240 x 280 mm
Publication Date: 02-03-2021
Work Better. Live Smarter. Be Happier
New attitudes to work are dynamically changing 9-5 working habits across the world, this movement is searching for work on their own terms and personal fulfilme...
New attitudes to work are dynamically changing 9-5 working habits across the world, this movement is searching for work on their own terms and personal fulfilment while leaving the corporate world behind. From London and Mexico City to Jakarta and Detroit, people are working and living like never before – quitting corporate jobs to start health food companies, build streetwear labels and launch ethical jewellery brands. This book – from Courier magazine, the media brand for modern business – profiles twenty-five entrepreneurs around the world, exploring how they live and work on their own terms and featuring practical advice, insight and inspiration on how to follow in their footsteps.
Dimensions: 225 x 290 mm
Publication Date: 15-04-2021
Pic : Adventures in Sailing Business and Love
LONG BEFORE ROCKETING TO FAME AS A PEANUT-BUTTER BARON. Pic earned his keep making cool sandals for his schoolmates and expensive handbags for their mothers. le...
LONG BEFORE ROCKETING TO FAME AS A PEANUT-BUTTER BARON. Pic earned his keep making cool sandals for his schoolmates and expensive handbags for their mothers. leatherwork paid for his OE. He went to flower-powered San Francisco, had a hair-raising entanglement with a Colorado drug gang, and lived in a bizarre squat in London, before returning to New Zealand and a fortnight in a psychiatric ward. He built a house on a commune, started an old-time photo business, joined a travelling rock band, and became a father. Next, he took up furniture making and helped establish the legendary Parnell Workshops and Storage, where his bespoke chairs morphed into tawdry giftware. After building a boat and sailing the Pacific, Pic moved to Nelson, where he started a spectacularly unsuccessful restaurant. Business success came with his charter-boat directory and sailing school. Then he retired. It was his disgust with commercial peanut butter that started him making his own. In a dozen years, he went from roasting nuts in a concrete mixer to employing fifty people. In February 2019, Pic's Peanut Butter World opened. Pic's unusual path to business success offers hope for anyone wanting to follow their dreams. His stories are exciting, full of insight, and very, very funny.
Dimensions: 138 x 212 mm
Publication Date: 19-04-2021
How To Be A Tastemaker
How does Bumble-founder Whitney Wolf keep her cool while managing her tech empire? How did renowned Michelin-starred chef Skye Gyngell establish a sustainable k...
How does Bumble-founder Whitney Wolf keep her cool while managing her tech empire? How did renowned Michelin-starred chef Skye Gyngell establish a sustainable kitchen? What inspired Luke Edward Hall's singular approach to decoration? What's Paris Hilton's view on climate change? Life Lessons (Working Title) offers a glance into not only the work, but also the inner lives of some of the world's most renowned tastemakers. This book of in-depth profiles opens up the world of industry-leaders to learn how they've made it to where they are -- from major life-changing moments and big ideas, down to to the books, playlists and holiday destinations that enriched their lives.
Dimensions: 210 x 260 mm
Publication Date: 11-05-2021
Better For You : Entrepreneurs Who Broke Big Soda's Stranglehold on the USA and NZ
Author: Lisa A Lewis
...there was an unwavering belief in the goodness of milk and orange juice. Soda energized and pleased palates without suspicion. THEN CAME A RECKONING... BETTE...
...there was an unwavering belief in the goodness of milk and orange juice. Soda energized and pleased palates without suspicion. THEN CAME A RECKONING... BETTER FOR YOU examines the rise of a global healthy drinks market and presents case histories of entrepreneurs who dared to create “better for you” beverages… enduring American brands and burgeoning New Zealand lifestyle drinks, Phoenix Organic, Karma Cola, Chia Sisters, Aotea Native Tonics & King of Kiwi. How did Phoenix Organic, an iconic Kiwi brand, come to be foreign-owned? How is Karma Cola going head-to-head with Big Soda? How does leadership from Chia Sisters founders dismantle Tall Poppy culture? Why did a successful Māori-led drink brand choose to forgo export? Included in BETTER FOR YOU is a “behind the scenes” account of Kiwi, Glenn Elliott, who travels to the USA to “give it a go” with his artisanal kiwifruit drink brand. Much more than a business book, BETTER FOR YOU, shows connections between products and consumers, Americans and Kiwis, and posits how commerce can relate to leading authentic, healthy, and responsible lives.
Dimensions: 140 x 215 mm
Publication Date: 02-08-2021
Magic Beans : The Untold Story
Take a journey with Jack as he is taught the twelve magic beans by the wise old man... He then offered Jack a trade: the cow for some magic beans. He explained ...
Take a journey with Jack as he is taught the twelve magic beans by the wise old man... He then offered Jack a trade: the cow for some magic beans. He explained that these magic beans would give Jack the knowledge and understanding he needed to become as rich as him. He said, “Boy, I can show you how to take this fine piece to the market and get back the business the large factory took from your family—and so much more. In fact, someday you will become so rich that you will never have to work again. Just like me, you can sit under this lovely old tree and enjoy the hum of the market making you money without even having to step a foot inside it.” “No capital, struggling with debt, lack of staff, time and sales— sound familiar? That was us. A radical change of thinking led to explosive growth and going global. We call it Magic Beans.” ~ Terrence Bull
Publication Date: 16-08-2021