Promo Press / Hoaki (60)

The Secret Life of Tattoos

ISBN: 9788417656577

Author: Jordi Garriga    Publisher: Promo Press / Hoaki

Tattoos, perhaps one of the oldest forms of communication or body art, have had and still have different meanings. From healing powers to the identification of ...


Tattoos, perhaps one of the oldest forms of communication or body art, have had and still have different meanings. From healing powers to the identification of criminals, through myths and different beliefs or simply as a form of identification and affirmation of group belonging, tattoos are one of the most characteristic means of expression associated with sailors, soldiers, organized crime, gangs or urban tribes, as well as being a form of body adornment and expression of a lifestyle, philosophy or many people's beliefs. By way of a clear, insightful text, this publication unveils the meaning of the tattoos that have lived on through the passage of time and that, even today, explain a lot about the person who wears them. After all, a tattoo is much more than a drawing on the skin; it's a declaration of intent. From drawings that date back to the dawn of civilization to contemporary designs, each tattoo has a hidden story that this book is eager to reveal.


Bind: paperback


Pages: 260


Dimensions: 150 x 210 mm


Publication Date: 15-02-2022


$59.99
DUE > 30th Jul 2022
Fashion : The Ultimate History of Costume

ISBN: 9788417412678

Author: Stefania Sposito    Publisher: Promo Press / Hoaki

Fashion is one of the defining features of human evolution and culture. Spanning from the first civilizations to today's most recent trends, this enlarged and u...


Fashion is one of the defining features of human evolution and culture. Spanning from the first civilizations to today's most recent trends, this enlarged and updated edition of our bestseller analyses the importance and meaning of fashion via an in-depth approach and a rich selection of illustrations and photographs. It contains interpretative sketches and drawings of the clothes that are featured in paintings and works of art to provide an overall perspective on and a comprehensive understanding of fashion. The lavish visuals, which many other titles in this field lack, truly bring the clothes and fashion accessories to life. In this book, the reader will discover the beauty and mystery of fashion throughout the ages, the roles it has played in society and the creativity and inventive power it has held throughout history.


Bind: hardback


Pages: 286


Dimensions: 190 x 270 mm


Publication Date: 05-08-2021


$89.99
DUE > 30th Nov 2021
Eat & Go 2

ISBN: 9788417656614

Author: Wang Shaoqiang    Publisher: Promo Press / Hoaki

This book, the second volume of the previous successful title Eat & Go, showcase the most recent, innovative and successful graphic design and brand identity in...


This book, the second volume of the previous successful title Eat & Go, showcase the most recent, innovative and successful graphic design and brand identity international projects for cafés, restaurants, bars, dessert shops and bakeries. In today's information-saturated world, food and drink establishments need not only to offer high-quality products, but also a unique visual identity, graphic design that stands out from the rest and good communication ideas. For these companies, unique branding starts with basic elements such as a logo, slogan, font, and colour scheme, and is finally reflected in the product, packaging and related design. This book focuses on graphic design, showing how the unique visual identity of the food industry can help companies attract consumers and achieve success, providing inspiration for graphic and shop designers and entrepreneurs in this area of business. It includes case studies and a wealth of examples.


Bind: hardback


Pages: 240


Dimensions: 210 x 285 mm


Publication Date: 20-01-2022


$120.00
DUE > 30th Jul 2022
Animals : 850 Handmade Illustrations

ISBN: 9788417412883

Author: Joan Escandell    Publisher: Promo Press / Hoaki

This hardback edition of our classic title is a collection of animals, hand-drawn by Joan Escandell in black and white in a vintage style, giving the book an ai...


This hardback edition of our classic title is a collection of animals, hand-drawn by Joan Escandell in black and white in a vintage style, giving the book an air of a cabinet of curiosities or of nineteenth century natural history museums. It is the perfect companion for illustrators, graphic designers, artists and students looking for inspiration in the animal realm, and can also be enjoyed by children who will spend hours looking at the details of the drawings or colouring them in.


Bind: hardback


Pages: 140


Dimensions: 210 x 220 mm


Publication Date: 30-06-2021


$59.99
DUE > 30th Oct 2021
Become a Riso Master

ISBN: 9788417656461

Author: Vivian Toh    Publisher: Promo Press / Hoaki

This publication is a perfect primer for anyone who's ever been intrigued by the Risograph, a brand of digital duplicators. Designed mainly for high-volume phot...


This publication is a perfect primer for anyone who's ever been intrigued by the Risograph, a brand of digital duplicators. Designed mainly for high-volume photocopying and printing, it is far less expensive than conventional photocopy machines, laser or ink printers. The book begins by giving readers a brief history of the Risograph while outlining the basic principles of the printing process, including the equipment, tools and materials needed to get started. Rich in illustrations, pictures, detailed instructions and infographics, it comes as the ideal guide for novice users of a Riso printer. The book also includes profiles of notable printers, examples of printed products, works from contributing print shops, information about design studios and artists from around the world. It will broaden the printing horizons of the reader and illustrate the variety of possibilities offered by this relatively easy to use and amazing technique, with the aim of inspiring them via the Riso prints of others.


Bind: paperback


Pages: 240


Dimensions: 190 x 250 mm


Publication Date: 01-02-2022


$89.99
DUE > 30th Apr 2022
Atlas of Modern Clothing

ISBN: 9788417656607

Author: Marina Madzhugina    Publisher: Promo Press / Hoaki

A handbook for clothing designers, stylists and fashionistas, this dashing publication uses beautiful illustrations and drawings to highlight the design and key...


A handbook for clothing designers, stylists and fashionistas, this dashing publication uses beautiful illustrations and drawings to highlight the design and key details of various forms of contemporary clothing, such as coats, jackets, shirts, tops, blouses, dresses, trousers, shorts and skirts. Traditional and contemporary materials, colors and textures for different styles are also listed. This atlas will help designers in their work, no matter which creative method of costume design they choose: inversion, analogy, empathy, fantasy, creating new combinations and problem-solving. It is meant to be a source of inspiration and a useful tool for artists and designers working with clothing, and will be of interest to anyone who is passionate about fashion and style.


Pages: 276


Dimensions: 144 x 210 mm


Publication Date: 18-01-2022


$59.99
DUE > 30th Apr 2022
Figure Drawing For Fashion Design Vol 1

ISBN: 9788417656553

Author: Elisabetta Kuky Drudi    Publisher: Promo Press / Hoaki

Fashion drawing is the most important way to visualize ideas and concepts in costume and fashion design. This new and expanded two-volume edition of the already...


Fashion drawing is the most important way to visualize ideas and concepts in costume and fashion design. This new and expanded two-volume edition of the already classic title Figure Drawing for Fashion Design--revised, updated and expanded--is a precise, topic-by-topic manual that will help readers acquire and perfect their skills drawing fashion designs on the female form. Mastering the rules of figure drawing as well as stylistic techniques that add individuality and flair to the design is an essential skill for all designers and illustrators to master in order to bring one's vision to the page, and eventually mannequin. In its approach, this book is ideal both for those designers and students who want to apply themselves professionally to fashion design, and for all enthusiasts of drawing the female body in a fashion context.


Bind: paperback


Pages: 352


Dimensions: 213 x 300 mm


Publication Date: 01-02-2022


$89.99
DUE > 30th Jul 2022
The Sartorial Master

ISBN: 9788417656546

Author: Artiel Garcia Aliste    Publisher: Promo Press / Hoaki

Based on the practice and teaching experience of a master tailor, this thoroughly detailed book contains the fundamental principles of traditional sartorial gar...


Based on the practice and teaching experience of a master tailor, this thoroughly detailed book contains the fundamental principles of traditional sartorial garment construction: the art of designing, cutting, fitting, and finishing menswear. Constituting a return to precision in hand-crafted tailoring and a valuable practical guide for fashion students, professionals and fashionistas, it brings together various techniques that have been honed by three family generations of artisan tailors practicing their craft from 1915 to the present day. This comprehensive treatise includes chapters dedicated to body and garment measurements, how to craft patterns (including different techniques to adapt to the physical characteristics of each client), and how to create a wide range of classic styles of jackets, waistcoats, trousers and coats.


Bind: hardback


Pages: 264


Dimensions: 210 x 270 mm


Publication Date: 01-02-2022


$110.00
DUE > 30th Apr 2022
Snipping The Stress Away : A Collage Activity Journal

ISBN: 9788417656508

Author: Rebeka Elizegi    Publisher: Promo Press / Hoaki

This inventive activity art book, now in paperback, combines fun and focus, entertainment, and mindfulness using collage and cutout techniques. It includes a br...


This inventive activity art book, now in paperback, combines fun and focus, entertainment, and mindfulness using collage and cutout techniques. It includes a brief history of collage and practical tips and ideas to cut and paste, draw and paint, and sew and stitch using paper and everyday objects. Each double page proposes to look at things afresh, with suggestion and jumping off points to create one's own visual universe, unleash the capacity for creativity and, ultimately, widen the horizons for expression. It includes 25 pages of cutouts. A whole world to discover!


Bind: paperback


Pages: 144


Dimensions: 180 x 228 mm


Publication Date: 15-09-2022


$49.99
Patternmaking For Womenswear: A Reference Guide

ISBN: 9788417656751

Author: Dominique Pellen    Publisher: Promo Press / Hoaki

Developed by fashion designer and teacher Dominique Pellen, the patternmaking method is explained in this book in a simple, clear, precise, highly detailed mann...


Developed by fashion designer and teacher Dominique Pellen, the patternmaking method is explained in this book in a simple, clear, precise, highly detailed manner, and covers the information necessary for creating every style of skirt one could imagine. This book contains the perfect method for creating skirts, explained in a simple, clear, precise, highly detailed manner. It covers the information necessary for drafting flat patterns for just about every style there is, and can easily be adapted to all skill levels. Flat-pattern drafting is the process of creating volume from a 2-D surface by outlining a pattern on paper, using specific body measurements to which ease is added according to the desired look of the garment. Developed by fashion designer and teacher Dominique Pellen after countlessyears of experience in the studio and in the classroom, the method for the creation and adaptation of flat patterns contained herein is suitable for a vast audience, including professionals, students and simply anyone who loves to sew. The book has already been used at professional schools and institutes, where Pellen's method has proven to be reliable and foolproof. This expanded and updated volume on skirts, which includes QR codes linking to explanatory videos, is the first in a series of guides that will explore the exciting world of garment-making, a gateway that is designed to help clothiers understand and design patterns on their own.


Bind: paperback


Pages: 272


Dimensions: 245 x 345 mm


Publication Date: 20-02-2022


$89.99
DUE > 30th Apr 2022
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