Technological evolution gives people the possibility to receive information from different sources by means of various devices. In the field of branding, logos have to be optimized for smart phones, tablets, TVs and desktops and meet users’ needs at the same time. It’s not new; traditionally, a designer is used to preparing a few variants of the same logo to use for different purposes (horizontally, vertically, short, tall, small, etc.) in different media (book covers or spine, advertisements, positive/negative...). Today, in what is becoming a branding trend, the ability to adapt has assumed more importance given that within the diverse spectrum of current displays and formats a logo has to preserve its personality and identity in a wide range of sizes. Just like webpages, brands adapt and change their visual appearance depending on the width of display devices. For this, in some cases measurements are already taken to reduce logo details and reorganize identifiable elements to avoid losing the identity that characterizes them. In other cases, designers abandoned the old logos that no longer work well today and create more flat designs to suit today’s media. This book features both trends with detailed analysis to help designers make logos that are both useful and stylish in this digital era, through examples of brands with design variants for all types of physical and digital supports in addition to the responsive adaptation of the brand in diverse display formats.

Bind: hardback

Pages: 240

Dimensions: 210 x 285 mm

Publication Date: 03-09-2018

Edward Miller has been running a successful B&B enterprise in a peaceful part of the Lake District for over 25 years. Here he tells his story of how it came about and how he learned through trial and error to not only make a decent profit out of it, but to enjoy (nearly) every minute of it. The book is full of incidents, some beyond belief, others rib-tickling or just plain bizarre. But it is also full of practical advice and tips, all of them summarised at the end of each chapter. Includes cartoons by Robin Grenville Evans.

Pages: 176

Dimensions: 138 x 216 mm

Publication Date: 03-09-2009

This book profiles sixteen visionary lawyers from around the globe (including Peter Williams QC from Auckland and Ian Blackman from Rotorua) who are changing people's lives. Interviewed by Simon Tupman, they offer candid insights into their careers and share the secret of their success. Their stories dispel many myths about the legal profession and prove that lawyers can, and do, make the world a better place.

Pages: 146

Publication Date: 01-12-2010