Business (73)

Impressive Advertising

ISBN: 9788416500413

Author: Miquel Abellan    Publisher: Monsa

A visual and emotional impact, etc… the key to many campaigns, and the essential element for reaching the widest possible audience, generating a whole range o...


A visual and emotional impact, etc… the key to many campaigns, and the essential element for reaching the widest possible audience, generating a whole range of sensations in the viewer. A successful advertising campaign, via its script and presentation, needs to stand out amid hundreds of other received images, and manage to ensure that is more memorable and visible than the rest. To achieve this it must impact on the senses after first capturing our attention through surprise, intrigue, curiosity, and sometimes even via negative sensations such as disgust, rejection or an appeal to the conscience. All sorts of emotional responses may be affected by a well planned publicity campaign, leaving the viewer with a strong sense of the specific and desired message. We have looked at two particular chapters in the book, “Printed Advertising”, which presents a range of work produced for media such as magazines, newspapers, brochures, mailbox leaflets and mailing…, in short all types of advertising on paper, as well as “outdoor Advertising”, in which public spaces are used to display messages to an undetermined audience.


Bind: hardback


Pages: 144


Dimensions: 180 x 230 mm


Publication Date: 20-02-2017


$65.00
Schön!

ISBN: 9783791382340

Author: Prestel    Publisher: Prestel Publishing

Schön! Magazine has been at the forefront of contemporary fashion, beauty and still life photography since its launch in 2009. Its team crosses boundaries to p...


Schön! Magazine has been at the forefront of contemporary fashion, beauty and still life photography since its launch in 2009. Its team crosses boundaries to present outstanding talent, from iconic photographers to the newest and most exciting young creatives, and prides itself in the originality of its content. This is the first curated anthology featuring the best from its pages from over seven years. Included in this superb assemblage are legendary faces from supermodels Iman, Tony Ward, Gigi Hadid, Sean O’Pry, Isabeli Fontana, Rob Evans and Meghan Collision, to the stars Pamela Anderson, Adam Lambert, Iggy Azalea, Maddie Ziegler, Olga Kurylenko, Karrueche Tran as well as the fashion icons Iris Apfel and the writer and creative director Tony Glenville, who wrote the foreword to this timeless compilation.


Bind: hardback


Pages: 256


Dimensions: 215 x 280 mm


Publication Date: 01-05-2016


Tags: Business   Fashion
$125.00
The New Zealand Property Guide

ISBN: 9780473312220

Author: Lisa Dudson    Publisher: Rock Your Life

The New Zealand Property Guide is a great resource for both those considering property for the first time and those that have been investing for a while. There ...


The New Zealand Property Guide is a great resource for both those considering property for the first time and those that have been investing for a while. There are many things that help an investor increase their chances of success. This practical hype-free book is full of information that will help you understand: Why property is such a great investment How property makes money for you The mindset you need to be successful How to set clear goals The various property strategies and how they each may work for you The ins and outs of tax and structures The risks involved and how to mitigate them How leverage works and how you fund your investments The legal process and what due diligence you need to do How to manage your property to ensure you get great long term results And most importantly how to understand the numbers and maximise the profits you can make The New Zealand Property Guide also has real life stories from ten very different property investors including: How and why they got started What worked for them and what didn't What they did Their advise to others


Bind: paperback


Pages: 213


Dimensions: 150 x 225 mm


Publication Date: 01-09-2015


Tags: Business   New Zealand
$39.95
The Shopkeepers: Storefront Businesses and the Future of Retail

ISBN: 9783899555905

Author: Robert Klanten    Publisher: Gestalten

In the age of online shopping, opening a store and becoming a shopkeeper seems like a bold move. Yet from Vienna to Vancouver, storefronts are emerging once aga...


In the age of online shopping, opening a store and becoming a shopkeeper seems like a bold move. Yet from Vienna to Vancouver, storefronts are emerging once again as worthy opponents to commercial corporations. Customers embrace individual businesses that share the distinctive knowledge, personalities, vision, and humour of their owners. Whether brand new and based on innovative ideas or passed down for generations and revamped, the stores and their shopkeepers featured in this book stand out for the singular experience they provide to their customers and the personal selection of items they sell. The Shopkeepers: Storefront Businesses and the Future of Retail celebrates the diversity and creativity of brick-and-mortar businesses, telling the stories of the shops and their unique owners.


Bind: hardback


Pages: 256


Dimensions: 240 x 300 mm


Publication Date: 29-12-2015


$130.00
The Monocle Guide to Good Business

ISBN: 9783899555370

Publisher: Gestalten

The Monocle Guide to Good Business is a book for would-be business leaders, start-ups, and established companies that feel it’s time for some new ideas. It’...


The Monocle Guide to Good Business is a book for would-be business leaders, start-ups, and established companies that feel it’s time for some new ideas. It’s a book made to be used. Write in its margins and turn over the corners of its pages. But don’t expect management speak or miracles for untold riches. This is not a book about staging a revolution. Rather, this is a book about doing things well—from how you run the show to the pens you buy. And even about taking your dog to work. The 300-page book features original photography and illustrations printed on a selection of the highest-quality papers. The Monocle Guide to Good Business is a handbook for those who want to make a company that will last; it’s the ultimate reference for doing a job you love.


Bind: hardback


Pages: 304


Dimensions: 200 x 265 mm


Tags: Business   Education
$135.00
From D for Dummy to S for Success

ISBN: 9780992247669

Author: Myles Glew    Publisher: Fraser Books

Bind: paperback


Tags: Business   Biography
$24.95
Logo Decode

ISBN: 9788416504169

Author: Wang Shaoqiang    Publisher: Prestel Publishing

Branding and visual identity in business can be a powerful marketing tool and logo is an absolute essential. It not only plays an important role in presenting t...


Branding and visual identity in business can be a powerful marketing tool and logo is an absolute essential. It not only plays an important role in presenting the philosophy of a company, but also attracts the consumers by its particular form. Logo Decode focuses on "how a logo comes into being," taking you through some of the decisions designers made and why they made them. It will be a invaluable guide for people engaged in graphic design and marketing, and even brand owners.


Bind: hardback


Pages: 240


Dimensions: 210 x 285 mm


Publication Date: 28-06-2016


$110.00
Revenge of the Rich

ISBN: 9781927145975

Author: Austin Mitchell    Publisher: Canterbury University Press

In his down-to-earth and lively style, Mitchell, who experienced politics first-hand as a long-serving Labour MP for Grimsby, denounces the economic policy of t...


In his down-to-earth and lively style, Mitchell, who experienced politics first-hand as a long-serving Labour MP for Grimsby, denounces the economic policy of the last three decades as “a long march down Dead-End Street” – a neoliberal experiment that has benefitted the rich and eroded the “good society” with its welfare state and governments’ commitment to the betterment of the people. He charts the development of a neoliberal creed, market-driven and with governments devoted instead to efficiency, cost-cutting and austerity at the people’s expense, and draws parallels between Thatcherism in the United Kingdom, Rogernomics in New Zealand, and all that came after them. Mitchell observes how neoliberalism has failed to deliver on its promises, including that of the “trickle-down” effect, resulting in much greater inequality in both countries. Ultimately, he finds useful lessons in its failure and possible pointers to a fairer society for all.


Bind: paperback


Pages: 116


Dimensions: 210 x 270 mm


Publication Date: 01-06-2017


Tags: Business   New Zealand
$25.00
Women Mean Business

ISBN: 9781988531762

Author: Dr Catherine Bishop    Publisher: Otago University Press

From Kaitaia in Northland to Oban on Stewart Island, New Zealand’s nineteenth-century towns were full of entrepreneurial women. Contrary to what we might expe...


From Kaitaia in Northland to Oban on Stewart Island, New Zealand’s nineteenth-century towns were full of entrepreneurial women. Contrary to what we might expect, colonial women were not only wives and mothers or domestic servants. A surprising number ran their own businesses, supporting themselves and their families, sometimes in productive partnership with husbands, but in other cases compensating for a spouse’s incompetence, intemperance, absence – or all three. The pages of this book overflow with the stories of hard-working milliners and dressmakers, teachers, boarding-house keepers and laundresses, colourful publicans, brothelkeepers and travelling performers, along with the odd taxidermist, bootmaker and butcher – and Australasia’s first woman chemist. Then, as now, there was no ‘typical’ businesswoman. They were middle and working class; young and old; Māori and Pākehā; single, married, widowed and sometimes bigamists. Their businesses could be wild successes or dismal failures, lasting just a few months or a lifetime. In this fascinating and entertaining book, award-winning historian Dr Catherine Bishop showcases many of the individual businesswomen whose efforts, collectively, contributed so much to the making of urban life in New Zealand.


Bind: paperback


Pages: 400


Dimensions: 170 x 240 x 20 mm


Publication Date: 10-10-2019


Tags: Business   Biography   History   New Zealand
$45.00
Delicious Places

ISBN: 9783899559699

Publisher: Gestalten

Contemporary food goes way beyond avocado and quinoa salads. Delicious Places presents the new wave of cafés, restaurants and entrepreneurs that are writing a ...


Contemporary food goes way beyond avocado and quinoa salads. Delicious Places presents the new wave of cafés, restaurants and entrepreneurs that are writing a fresh chapter on culinary culture. Food culture has come a long way. New restaurants, bars and cafés are born out of fresh ideas that, with a clever twist, lead to an -unprecedented culinary experience that -balances location and concept--and ultimately influences a new world of food. Delicious Places collects the examples that execute the business idea in the best possible way. Single-dish restaurants, traditional -pasticcerias, fisherman cooperatives with the freshest produce or high-end restaurants in the mountains. They offer a unique experience that starts the moment you set foot in the door and spans from the interiors to the branding, and behind the scenes to the supply chains and sustainable procedures. Take a seat at the table and feast your senses one by one--the mind will follow.


Bind: hardback


Pages: 256


Dimensions: 210 x 260 mm


Publication Date: 22-03-2019


$115.00
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