Promo Press / Hoaki (93)

Figure Drawing For Men's Fashion

ISBN: 9788417412838

Author: Elisabetta Kuky Drudi    Publisher: Promo Press / Hoaki

This completely redesigned and updated long-selling manual offers a comprehensive guide to acquiring and perfecting the skills needed to produce realistic and p...


This completely redesigned and updated long-selling manual offers a comprehensive guide to acquiring and perfecting the skills needed to produce realistic and precise fashion drawings that accurately reflect a designer's creative vision. It covers all aspects related to male human figure drawings, male fashion figurines, colouring styles and techniques, as well the design and representation of fabrics. It also includes technical details and examples of different types of clothing and accessories. The best-selling authors, Elizabetta Drudi and Tiziana Paci, have decades of experience in the fashion industry and have created an invaluable resource for designers and illustrators.


Bind: paperback


Pages: 352


Dimensions: 210 x 297 mm


Publication Date: 29-06-2021


$89.99
Rediscovering Gouache

ISBN: 9788417656621

Author: Aljoscha Blau    Publisher: Promo Press / Hoaki

In this book, gouache, a classic technique-used by Turner, Toulouse-Lautrec, Bonnard, Picasso, Gris, Braque, Matisse and Miro, among many others often compared ...


In this book, gouache, a classic technique-used by Turner, Toulouse-Lautrec, Bonnard, Picasso, Gris, Braque, Matisse and Miro, among many others often compared to watercolour, acquires a new dimension, as it offers a bolder approach to contemporary artists, illustrators and graphic designers. Gouache erases the boundaries between 'proper painting' and the spontaneous charm of watercolour, combining the advantages of both techniques. Diluted, gouache is almost like watercolour, but when used on its own, it can be applied in opaque layers with a matte surface reminiscent of pastels. Soluble in water, it is rather forgiving and allows for corrections and revisions, and finally, the fine grain of the pigment it contains makes detailed drawings possible. Award-winning illustrator Aljoscha Blau shares his many years of experience, offers material recommendations, tips for swift success, suggestions on composition, the use of colour, tools and processes. And he spices it all up with his own illustrations, which are both an incentive and a feast for the eyes...


Bind: paperback


Pages: 184


Dimensions: 220 x 240 mm


Publication Date: 07-10-2021


$59.99
Fashion Draping Techniques Vol 2

ISBN: 9788417656454

Author: Danilo Attardi    Publisher: Promo Press / Hoaki

Following the first volume of Fashion Draping Techniques, which focused on details, this new volume takes a step forward and moves on to complete items of cloth...


Following the first volume of Fashion Draping Techniques, which focused on details, this new volume takes a step forward and moves on to complete items of clothing, such as dresses, blouses, jackets, and skirts, all explained in a detailed and easy to understand manner. Each chapter also includes suggestions about what kind of fabric to use in each piece of clothing. Draping involves working with fabric directly on the dress stand, allowing designers to bring their creations to life, adapting the style and fit as they work. The results are new styles, cuts and lines that give life to a new three-dimensional prototype, without the standardised restrictions of paper patterns. This gives designers an immediate idea of what their creation will look like and easily lets them decide how to move forward, through the use of toile, pins, pleats, modules, draping, craftsmanship, and boundless creativity.


Bind: paperback


Pages: 192


Dimensions: 195 x 285 mm


Publication Date: 07-10-2021


Tags: October 2021   Fashion
$69.99
Scripted

ISBN: 9788417656478

Author: Wang Shaoqiang    Publisher: Promo Press / Hoaki

After decades of using software as their exclusive work tool, graphic designers today are rediscovering the creative and expressive power of handmade characters...


After decades of using software as their exclusive work tool, graphic designers today are rediscovering the creative and expressive power of handmade characters: lettering has distinctive visual impact and provides endless possibilities for the expression of ideas through a more artful use of type, texture and volume. This results in personal, timeless 'works of art' and a richer aesthetic experience. This publication, now in paperback, brings together a wide range of custom lettering projects produced by graphic designers and typographers from around the world. It focuses on the design and creation processes and on the application of lettering projects on different supports, such as billboards, public walls, invitations, and menus, serving as decoration or as part of a branding system. Discover this versatile art form with this unique book.


Bind: paperback


Pages: 240


Dimensions: 210 x 280 mm


Publication Date: 07-10-2021


$89.99
Creative Drawing

ISBN: 9788417656119

Author: Albrecht Rissler    Publisher: Promo Press / Hoaki

Intended for creative professionals, this book offers 100 tips, resources and techniques for those who want to take their drawing skills to the next level. Thro...


Intended for creative professionals, this book offers 100 tips, resources and techniques for those who want to take their drawing skills to the next level. Through the work of contemporary artists, amateurs and even children, the author gives the basic concepts of this art form: colour, line and style. With his characteristical sense of humour, clarity and direct style, his lessons and tips will engage the reader.


Bind: hardback


Pages: 480


Dimensions: 187 x 100 mm


Publication Date: 05-09-2019


$45.00
New Fashion Illustration

ISBN: 9788419220202

Author: Ana de Izaguirre    Publisher: Promo Press / Hoaki

A fashion illustration anthology that brings together the work of fifty contemporary artists, fashion designers and fashion illustrators from different backgrou...


A fashion illustration anthology that brings together the work of fifty contemporary artists, fashion designers and fashion illustrators from different backgrounds and generations. The book begins with a brief introduction about the history and evolution of fashion illustration, followed by a series chapters devoted to the featured artists. The book includes works by major figures in the industry such as Bil Donovan, Aurore de la Morinerie, Piet Paris, Daniel Egnéus, Cecilia Carlstedt and Amelie Hegardt, as well as young talents who have burst onto the scene with great success. Each chapter includes a brief presentation of the artist's career and style, an interview with the artist that touches on subject matter, sources of inspiration, techniques, influences and images of their work. All of the artists are from different backgrounds and generations, a fact made clear in the selection of works representing highly diverse styles and techniques (abstraction, realism, expressionism, figurativeness), reflecting the different ways of interpreting fashion from the point of view of fine arts.


Bind: hardback


Pages: 224


Dimensions: 20 x 26 mm


Publication Date: 31-07-2023


$85.00
DUE > 30th Nov 2023
Patternmaking for Womenswear Vol. 2

ISBN: 9788417656980

Author: Dominique Pellen    Publisher: Promo Press / Hoaki

This book contains the ideal method for creating base patterns to tailor bodices, sleeves and collars to different contemporary styles and modern designs. It co...


This book contains the ideal method for creating base patterns to tailor bodices, sleeves and collars to different contemporary styles and modern designs. It covers the information necessary for drafting flat patterns for nearly every form there is in a progressive way in terms of difficulty and can easily be adapted to all skill levels. Developed by fashion designer and teacher Dominique Pellen after countless years of experience in the studio and in the classroom, the method for the creation and adaptation of flat patterns shown here is suitable for a wide audience, including professionals, students and basically anyone who loves to sew. This expanded and updated volume on bodices, sleeves and collars is the second in a series of womenswear guides that will explore the exciting world of garment-making, a gateway designed to help fashion design students and sewing lovers understand and design patterns on their own.


Bind: paperback


Pages: 336


Dimensions: 21 x 30 mm


Publication Date: 15-03-2023


$89.99
Mastering Machine Knitting

ISBN: 9788417656997

Author: Lucia Consiglia Tarantino    Publisher: Promo Press / Hoaki

A very useful step-by-step manual for mastering the creation of knitted garments using a knitting machine in a new updated edition. In the world of textiles, kn...


A very useful step-by-step manual for mastering the creation of knitted garments using a knitting machine in a new updated edition. In the world of textiles, knitted fabric is one of the most complicated materials to work with but also one of the most used. This is a book for all fashion lovers who, while fascinated by knitted fabric, have not dared to venture into this field, as well as for advanced and professional knitters who want to systematically round off their knowledge. It includes all the steps necessary to create a knitted garment, from the choice of yarn to manufacturing apparel, explaining such things as how to use a flatbed knitting machine correctly and the linking, cutting, sewing and, ultimately, ironing of knitted garments. The book not only takes into account how crucial it is to recognise and develop a stitch. It also acknowledges the importance of knowing how to represent stitches for different machines in a useful way. For the first time, the author describes the various stitches in a clear and well-structured manner with a language of symbols developed for use with all kinds of studio and dome sticknitting machines regardless of the brand: Brother, Silver Reed, Passap, Coppo and Dubied. The book includes examples of working with traditional materials like wool, alpaca, cotton and linen but also encourages experimenting with paper, plastic materials and vegetal and metallic yarns to create texture, three-dimensional effects and unusual volumes. AUTHOR: Lucia Consiglia Tarantino was born in Taranto (Italy) in 1966, where she grew up among her mother's and grandmother's knitting machines, which instilled in her a passion for knitting and sewing. After completing her studies in business consultancy and accounting, she decided to open her own workshop designing tailor-made garment sample collections. She soon began collaborating with the Mauro della Valle Design studio, where she had the opportunity to develop knitting projects and carry out trend studies for renowned clothing and fashion brands and famous fashion fairs such as Pitti Immagine and Premier vision. After three years of teaching at the lED in Milan (European Institute of Design, Milan, Italy), she began teaching courses in the Master's program at the School of Design of the Milan Polytechnic (Milan, Italy), a position she holds to this day. From 2008 to 2011 she taught at FlT (Fashion Institute of New York, USA) "Introduction to Weft Knitting Principles" on professional Coppo and Dubied linear knitting machines. Since 2017 she has been a lecturer at the School of Design of the Milan Polytechnic University's 5 "Fashion Design" and "Knit Design" technical training courses. SELLING POINTS: . A completely corrected and updated edition of a good selling practical manual . A very useful step-by-step manual for mastering the making of knitted garments using a knitting machine which also includes diagrams of the various stitches and the elaboration of the knitted piece . This book it is intended both for studio and domestic knitting machines, regardless of the brand . Clear and richly-illustrated explanations by the experienced author, a lecturer in this field, which allow you to follow through the process


Bind: paperback


Pages: 256


Dimensions: 20 x 29 mm


Publication Date: 15-03-2023


$89.99
How Ideas Are Born : Illustrators on Creative Processes

ISBN: 9788419220196

Author: Miguel Angel Perez Arteaga    Publisher: Promo Press / Hoaki

In How Ideas Are Born, readers will find a treasure chest of images by 26 diverse illustrators from 12 different countries that the author has gathered, selecte...


In How Ideas Are Born, readers will find a treasure chest of images by 26 diverse illustrators from 12 different countries that the author has gathered, selected and curated for the book. The types of images and styles vary, ranging from the childlike and naive to the poignant, suggestive and truly masterly. In addition to the 270 images, the book contains 110 drawings and pages from notebooks and sketchbooks that take the reader deeper into the nature of each artist's work. The visual elements are complemented by revealing interviews with each artist in which they discuss what compelled them to become illustrators, their inspirations, and the research, methods, personal philosophies and work processes that allow them to transform a creative impulse or an emotion into an idea, and an idea into a work of art. We learn about what drives and inspires them as well as the origins of their ideas and creativity, from an innocent curiosity about shapes and colors to the desire to share something fascinating and wonderful with others in a unique and original way.


Bind: hardback


Pages: 304


Dimensions: 15.2 x 21.5 mm


Publication Date: 01-04-2023


$75.00
Isidro Ferrer - About Nothing

ISBN: 9788419220295

Author: Miguel Angel Perez Arteaga    Publisher: Promo Press / Hoaki

Isidro Ferrer is a multi-award-winning graphic designer and illustrator whose work includes illustration books, theater posters, large-scale murals, animated sh...


Isidro Ferrer is a multi-award-winning graphic designer and illustrator whose work includes illustration books, theater posters, large-scale murals, animated shorts, sculptures, textiles, brand images and lamps. With a background in theater, he uses a variety of media, techniques and communication channels to transform his clients' ideas into powerful yet subtle images. In About Nothing, readers will find examples of his extensive work, both the most recognizable and also the most unknown, as the author explores the personality and creative processes of this multifaceted artist, sharing Ferrer's thinking, ideas and understanding of why design matters and what it means to be a designer and an illustrator. The book portrays the artist's vision of his work as a creator, visions of his studio, excerpts from his notebooks, autobiographical texts and a whole treasure trove of illustrations and designs that are largely unpublished or made especially for this book. As a result of this wealth of text and images, we are introduced to the personal philosophy, techniques, experiences, aesthetics, poetics and influences that inform the work of Isidro Ferrer, with numerous examples of how the art of creative thinking is developed, cultivated, honed and, ultimately, transformed into beautiful objects.


Bind: hardback


Pages: 224


Dimensions: 17 x 23 mm


Publication Date: 01-04-2023


$85.00
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