This compelling book takes the reader on a journey showing how each logo has come into being and the process revealing best practices for extending a logo into a complete brand identity system. Logos are becoming increasingly simple, to the point where you might wonder just how much simpler they can get. A subtle tweak to a logotype is starting to feel like too much design. The appeal of a simple logo is that it feels more honest. Using client case studies from renowned designers, this is a must-have book for any graphic designer, student or logo fanatic in a fully revised, updated edition containing interviews with graphic designers in which they share their creative processes and thoughts on how a successful logo should be developed.

Bind: paperback

Pages: 260

Dimensions: 148 x 210 mm

Publication Date: 28-11-2022

Featuring countless contemporary layout examples and practical information, this book provides readers with a solid technical foundation for successful editorial design. Now in paperback, this volume offers a comprehensive technical explanation of basic layout principles, a comprehensive field that covers the arrangement of typefaces, images, colours, objects, and grids on a page. The book presents also a panorama of contemporary editorial design trends and styles through a selection of 100 projects, from newspapers and magazines to catalogues, books, brochures and posters. Supported by case studies and tips and tricks, within this book readers will gain an overall understanding of the fundamentals of editorial design, including paper size, typographic units, the history of typography and the styles of different typefaces, layout elements, interaction between sections, and the optimum way to visually convey a message. It is a perfect reference for designers who are looking for practical solutions and inspiration.

Bind: paperback

Pages: 240

Dimensions: 210 x 280 mm

Publication Date: 01-07-2022

Display Art features examples of ground-breaking visual merchandising and window displays in some of the world's most glamorous shops of brands like Cartier, Clarks, Dior, Hermes, Karl Lagerfield, Lacoste, Mulberry, Nike, Sotherby's and UNIQLO, straight from the creative minds of art directors, graphic designers and window display designers. Visual merchandising can inspire consumers to interact with products, set a brand apart from its competitors, foster brand preference, and encourage purchases. This book highlights the relationship between brands, consumers, products and the display environment, by way of examples of story-telling visual displays from some of the world's most glamorous fashion emporia, such as Hermes, Karl Lagerfeld, Cartier and Fendi, but also small outlets, department stores, museums and bookshops. The projects included in this volume showcase a wide array of ideas by renowned graphic design agencies and boutique designers that have been successfully put into practice, focusing on aspects such as structure, texture, lighting design, custom lettering, amusing illustrations, delicate paper crafting, and installations made of multiple materials such as wood, steel, fabric or rubber. All these displays are characterized by alluring artwork that appeals to the senses and instincts of consumers and passers-by. An impressive selection that showcases extremely sophisticated projects but also simple, minimal and highly creative window displays, this book is the perfect inspirational guide for art directors, visual merchandisers and fashion professionals. Brands included: Adidas, Aishti, Alko, Booma Group, Cartier, Chloe, Coach, COS, Debenhams, Diesel, Dolce & Gabbana, Fendi, Fortnum & Mason, Hackett, Harmay, Hermes, UNIQLO, Issey Miyake, John Lewis, Joseph Fashion, Karen Miller, Karl Lagerfeld, Kiko Milano, Lacoste, LaGalleria, Le Bon Marche, Liberty, Mulberry, Nordiska, Oasis, Printemps, Q25, RIBA, Seibu Shibuya, Selfridges, Tate Modern, Topshop.

Bind: paperback

Pages: 240

Dimensions: 210 x 280 mm

Publication Date: 30-05-2022

Now in paperback, Duotone explores the possibilities and applications of two-color printing technique, which uses either two shades of the same color, black and one tint, or two different colors. This method brings out middle tones and highlights, and its results are vibrant, colorful and stunning, generating maximum expressivity while minimizing production costs. The wide selection of projects in the book covers different design categories, from logos, brochures, posters, packaging materials, book covers, posters and exhibition materials to screen designs for corporate websites and promotional microsites. The variety of designs reveals the magic of duotone techniques and how designers and artists make full use of its possibilities to create dramatic and dynamic compositions. Duotone is the next big trend in graphic design. It enhances readability, makes the most of minimalist designs without overwhelming the eye, and is the perfect way to effortlessly create unforgettable atmospheres.

Bind: paperback

Pages: 240

Dimensions: 210 x 280 mm

Publication Date: 01-03-2022

Color has multiple functions that differ from those of other design elements as shape, texture and form as it is able to awake multiple feelings and emotions to audiences in communication. Each of the international case studies included in the book demonstrates the importance of a thoughtful application of color.

Bind: paperback

Pages: 240

Dimensions: 21 x 285 mm

Publication Date: 22-11-2019

This book includes a series of typefaces selected for their innovative, aesthetic, or adaptable approach, including a representation of their use in different international projects. It also features a series of interviews with 5 representative typeface designers who provide an account of the creative process behind designing a typeface; how it was created, and how it displays in design. This book will serve as an inspiration for those who are interested in font design and want to create something new.

Bind: hardback

Pages: 240

Dimensions: 210 x 260 mm

Publication Date: 07-10-2019

Branding and visual identity in business can be a powerful marketing tool and logo is an absolute essential. It not only plays an important role in presenting the philosophy of a company, but also attracts the consumers by its particular form. Logo Decode focuses on "how a logo comes into being," taking you through some of the decisions designers made and why they made them. It will be a invaluable guide for people engaged in graphic design and marketing, and even brand owners.

Bind: hardback

Pages: 240

Dimensions: 210 x 285 mm

Publication Date: 28-06-2016

Eat and Stay showcases more than 120 outstanding international branding and interior design solutions for restaurants, bars, cafes, and food shops.

Bind: hardback

Pages: 240

Dimensions: 216 x 292 mm

Publication Date: 26-04-2016

Typography is the art and technique of designing and arranging type, to make texts readable and appealing and therefore a fundamental area of graphic design. "Typography" gathers a selection of the most creative design projects from all over the world ranging from branding, poster and packaging design to space design.

Bind: hardback

Pages: 240

Dimensions: 210 x 285 mm

Publication Date: 01-07-2017

Minimalism emphasizes extreme simplicity of form. By diminishing the number of graphic elements, the strength of each element is enhanced; or, as Mies van der Rohe famously said, less is more. Known for their simple and unassuming rules, both Nordic and Japanese design schools are the most outstanding representatives of this extending trend, used by more and more graphic designers in their creative fields, be it branding, editorial, communication or packaging, to name just a few. Simplicity collects over 100 works by graphic designers all over the world, who apply minimalism in their works to infuse them with an elegant simplicity and a clean style. It aims to be an indispensable guidebook for designers who are looking for new ways of expression, and also a leisure book for readers who wish to learn more about the beauty of all things simple.

Bind: hardback

Pages: 240

Dimensions: 210 x 280 mm

Publication Date: 13-03-2017